Executive Director, Hospital Marketing

This role will lead two of CSLs largest product for marketing in North America Commercial Operations (US Commercial).  The incumbent will lead a diverse group of US marketers and be a member of the US Marketing Leadership Team (US MLT).   This individual will lead a team of marketers focused on advancing the way we serve our healthcare professionals, patients and collaborate to ensure continued market access to our therapies.   T

he Executive Director of Marketing, Hospital marketing will be responsible for a multi-billion-dollar business in collaboration with Sales, Corporate Accounts, Business Operations and Medical Affairs.  This leader will be responsible for commercial planning and execution, life cycle management decisions and advancing core & advanced marketing efforts to reach the patients we serve.  This individual will also work with the teams of Global Commercial Development, Clinical Research and Regulatory Affairs to ensure North America is represented on all future decisions for the hospital franchise.  This leader should embody the CSL leadership capabilities with their daily work to include Think Beyond, Build Bridges, Unleash Outcomes, Ignite Agility, Inspire the Future and Cultivate Talent. 

Lastly, this individual will report to the Vice President of Marketing, US and work closely with the North America Leadership as well as the leadership of CSL to ensure business objectives are achieved for the franchise.

Main Responsibilities and Accountabilities:

• Establishes and gains approval for strategic direction and marketing activities associated with multiple product portfolios, including product and LCM launches, that span numerous hospital based therapeutic areas and ensures active inputs from key stakeholders in medical affairs, sales, commercial development, clinical research and development, regulatory affairs, etc.   Applies innovative and competitive strategies to the development of business plans for in-line and launch brands.   Accountable for proactive management of marketing activities to assure compliance with internal Company and external requirements.
• Leads the development and execution of the franchise and brand position, growth strategies and tactics for all products in franchise / therapeutic area.  Gain management approval and organizational alignment by guiding development and presentation of one year annual planning and multi-year strategic planning.
• Effectively engages and leads the franchise / brand decisions in partnership with Healthcare System teams (HCS) to ensure channel strategies, pricing and overall access strategy is aligned to brand objectives and financial goals.
• Supports & engages all strategic and tactical management of the therapeutic area portfolio.  Ensures the development of the annual business plan based on effective market definition, segmentation, clear definition of business opportunities and identification of  appropriate business levers.  Accountable for the successful implementation and measurement of commercial plans across multiple products in the hospital setting to maximize patient reach, revenue and market share.  Ensures effective marketing representation on therapeutic area business (medical affairs, sales, commercial operations and marketing) teams.
• Leads with a strong orientation on budgeting, forecasting and new capability building for the hospital franchise.   Accountable for strategic plan and manufacturing plan forecasting in partnership with HCS and finance, including gaining stakeholder input on projections.  Ensures proper inventory management for each product.
• Develops and sustains an innovative, collaborative high performance culture for the business team.  Leads an inclusive and growth based culture for performance with a focus on recruiting, developing and advance key talent within marketing.
• Accountable for recommendations on brand and portfolio life-cycle management and gaining alignment on these from multiple stakeholder groups, including senior leadership.  Is a member of the Global Therapeutic Area Leadership Team working closely with global partners to identify new product opportunities, accelerate the process of bringing packaging, administration, new products and line extension concepts to the U.S. market.  Inputs into early stage product development to define Target Product Profile and Target Labeling.
• Ensures US Commercial Operations input is provided in the development of Target Product Profiles, clinical research protocols and Target Labeling copy through appropriate channels – Therapeutic Area Leadership Teams, Global Project Review Committees,  Global Launch Teams, etc.  Represents regional priorities with therapeutic / franchise areas on Therapeutic Area Leadership Teams and ensures that the North American Commercial Operations position is reflected in all key projects.
• Builds effective working relationships with key external customers, including thought leaders and patient advocacy groups across the entire range of therapeutic areas assigned.  Ensures effective agency relationships are  managed and developed in support of key initiatives.  Selects and refines groups of vendors used for therapeutic area programs and projects and ensures alignment with therapeutic area marketing teams.  

Has responsibility for oversight and effective management of all team members (i.e. direct and indirect reports) to include but not limited to the following:

•  Annual objective setting
• Mid-year and end of year review
•  Coaching and mentoring as appropriate
• Employee development
• Recruitment, selection and development of talent
• Managing, directing & measuring work on an ongoing basis. Provides timely constructive feedback to ensure quality of work meets or exceeds company standard
• Liaises with Government Reporting, Legal and Compliance to ensure compliance of all marketing programs.
• Assures proper staff assignment and timely completion of appropriate training.

Position Qualifications and Experience Requirements:

BS/BA, MBA preferred

At least 15 years relevant health care (can include biologics, medical device or pharmaceuticals)  sales/marketing or related experience including at least 8 years of US focused product management experience with launch of product or line extension and 7 or more years people management experience.  

Must have demonstrated experience in contributing business input to early stage development projects.  

Experience with buy & bill and in-patient hospital reimbursement and marketing / selling along with account management experience.

Experience in multiple therapeutic marketing and / or commercialization preferred

Understanding and prior experience of high cost biologic commercialization and reimbursement